Sony India plans to widen the gap with its nearest competitor in the LCD market and become the No. 1 with an innovative line-up and continued focus on brand enhancement. Launching its range of 14 new BRAVIA models, Sony announced its plans to capture 30% of the LCD market highlighting the company focus on the category. With the world’s two firsts (world’s slimmest and world’s only Motionflow 200HZ) to its credit - BRAVIA is a brand with its eyes firmly on the future, with products that are ready to take advantage of emerging trends.

Key facts include:
• LCD Television market size to increase by 50% from 1000 k units to 1500 k units.
• For Sony, BRAVIA LCD TV share is estimated to increase to 30% in the FY09, up from the 28% in FY08.
• Sony is expected to sell 450k TV units, an increase from 280k units sold in FY08.
• A continued focus to strengthen brand image this year with an investment of Rs. 600 mil.

Expanding its range, Sony has introduced new models in S, V, W and Z series with beautiful lines outside and powerful technologies inside, a perfect example of innovative products that performs as well as they look. With revolutionary technologies like Motionflow 200 HZ, Full HD, BRAVIA Engine 3, it is easy to revel in clear, vibrant and true to life image reproduced by the new BRAVIA series. Audio innovations in the form of S-Force Front Surround and Voice Zoom deliver amazing virtual surround sound, maximizing the movie watching experience.