| Last week's popular brands |
|
|
|
| Last week's popular companies |
|
|
|
| Last month's popular brands |
|
|
|
| Last month's popular companies |
|
|
|
|
|
|
| Samsung's new LCD televisions |
|
|
Samsung India has announced that Flat Panel TVs would be the growth
drivers for its Audio Video business in the country. The Company, which
is a market leader in Flat Panel televisions, globally as well as in
India, is aiming at a 50% market share in the Flat Panel category this
Year. Accordingly, the Company has announced the launch of three new,
premium, advanced series of LCD TVs-Mosel Blaque, Bordeaux Art, Sonoma
Trenz – in the Indian market. The Company has also strengthened its
Plasma TV offering by launching four new models, classified under C9
and Q9 series, in the Indian market today. States Mr R. Zutshi, Dy.
Managing Director, Samsung India, “Based on our innovative product
offerings in the Flat TV and Flat Panel categories, our attractive
pricing and our efforts in the direction of enhancing awareness on
these categories, we expect to play a leadership role in fuelling the
transition from Curved TVs to Flat and Flat Panel TVs in India.”
Samsung India, which commenced manufacturing Flat Panel TVs at its
Noida facility in India in June last year, is planning to augment its
LCD manufacturing capacity, by commencing the production of LCD TVs at
its Chennai facility from August this Year. The LCD TV manufacturing
capacity of the Chennai facility will be 200,000 units per annum.” Flat
Panel TVs should contribute 11% by volume to our total TV sales this
year and we expect this contribution to grow to at least 30% by the
Year 2009”, states Mr. Pradeep Tognatta, Director – Sales, Samsung
India. The Flat Panel television market in India is expected to touch
400,000 units this year.
Samsung India which achieved much success with its flagship Bordeaux
LCD television range in India as well as globally, today, announced the
launch of its advanced Bordeaux Art LCD series. The Bordeaux Art LCD
series, builds on the design platform of the Bordeaux series, through
the use of materials and light. Soft blue lighting creates a mystical
effect while a crystal bezel adds to the elegance of this LCD
television. Available in 32”, 37” and 40”, the Bordeaux Art LCD series
comes with advanced features like 8000:1 Dynamic Contrast ratio for crisper images; Wide Colour enhancer for richer, more lifelike colour; Movie Plus function for smooth, fast moving action and three High Definition Multimedia Interface (HDMI)
connections (1 Side/2 Rear) that make this LCD television, a multimedia
centerpiece. HD digital devices like disc players, game consoles and
satellite dish components can be connected to the two rear connections
of the Bordeaux Art LCD television while the side mounted input can be
used for cameras, camcorders and laptops. This series of LCD
televisions is HD ready allowing the user to experience richer, more
natural colours, deeper contrast and greater picture clarity. The
Bordeaux Art series is priced at Rs.65, 000/- for the LA32R8 (32”); Rs.
85,000/- for LA37R8 (37”) and Rs. 105,000/- for LA40R8 (40”).
The Samsung Mosel Blaque LCD range brings the finest picture quality ever offered 1080p Full HD
in a beautifully sophisticated, elegant design. The 1920X1080p Full HD
display gives 1.5 times more scanning lines than conventional HD, to
give detail, depth and clarity of images, never seen before. The Super Clear Panel
of the Mosel Blaque delivers outstanding clarity by enhancing the
colour reproduction level and boosting the contrast ratio even in
bright viewing surroundings. Equipped with exclusive features like Wide
Colour Enhancer, Movie Plus and a 15000:1 Dynamic Contrast ratio,
the Mosel Blaque reveals the full HD potential of this exciting
technology through its unparalleled quality, lifelike images. Three
HDMI connections, Game Mode, SRS TruSurround of the Mosel Blaque series
allow the user to experience the full excitement, with all detail,
colour and action. The Mosel Blaque series, available in 40”, 46” and
52” screen sizes, is priced at Rs 150,000/-, Rs.240, 000/- and Rs
500,000/- respectively.
The Sonoma Trenz LCD series represent the classic and elegant design of
Samsung at its most affordable level. The High Definition (HD) ready
display lets the user enjoy vivid, lifelike detail. A refined side
speaker design with high gloss frame; two HDMI connections for linking
with other HD devices; a 7000:1 Dynamic contrast ratio; Game Mode and
Swivel stand for greater convenience, are some of the features offered
by the Sonoma Trenz series. While the Sonoma Trenz LA32S8 is priced at
Rs 60,000/-, the LA40S8 is priced at Rs 100,000/- and the LA46S8 is
priced at Rs 150,000/-. With the introduction of the three new LCD
series, Samsung has a range of 12 LCD models priced in the range
between Rs.29, 900/- to Rs.500, 000/-.”We are targeting sales of
200,000 Flat Panel TVs in the Indian market this Year”, states Mr
Tognatta.
Samsung today also announced the launch of four new, premium HD Plasma
televisions in the Indian market, boasting of unbeatable clarity, sharp
detail, rich sound design and impressive connectivity, for a true home
cinema experience. The new, Samsung premium Plasma televisions
(available in C9 and Q9 series) boast a combination of Filter Bright,
Super Black Panel and Optimal Light filter to provide sharp contrast
and pure clarity in any lighting conditions. The ‘Natural True Colour
‘feature of the Samsung Plasma range, with its 18 bit processing
capacity, ensures deeper, more realistic reproduction of colour and
corrects colour balance errors. Further, an incredibly high contrast
ratio of 15000:1 gives an extraordinary amount of colour depth and
definition. Smart Frame Plus that eliminates flickering, Silhouette
Editor that ensures that the tone and shape of an image remains sharp
and Movie Plus for smoother motion during fast moving scenes, all
combine to ensure Real Motion, without any
compromise. Coupled with Movie mode, Game Mode and HDMI connections,
the new Samsung Plasma range, is a ‘must have’ for the film aficionado.
While the 42C9 and 50C9 models are priced at Rs 89,000/- and Rs
170,000/- respectively, the 42Q9 is priced at Rs 100,000/- while the
50Q9 is priced at Rs 180,000/-. With the introduction of the new
models, Samsung has a range of 5 Plasma TVs in the price range between
Rs 89,000/- to Rs. 540,000/-, available in screen sizes between 42” to
63”. “We are targeting a market share of 40% in the Plasma TV segment
this Year”, states Mr Tognatta.
“We plan to enhance visibility and create awareness for our Flat Panels
by setting up LCD Displays at our multibrand counters; Samsung Brand
Shops and over 150 Samsung Dream Home RoadShows that we plan to carry
out all over the country”, states Mr Zutshi. The Company also plans to
tap new, emerging retail formats for its Flat Panel and Digital Media
business. In addition to the Flat Panel displays being launched today,
the Company also plans to aggressively launch new UltraSlimTM
televisions, Digital Still Cameras, Digital Audio players and Digital
camcorders in the Indian market in the month of May.
|
|
