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| Samsung's new appliances Range |
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Samsung strengthened its Home Appliance range by launching
new refrigerator models. The Company today announced the launch of 9
new refrigerator models, including the world's First Quatro Cooling
Refrigerator. Samsung's new refrigerator range being launched today
includes both frost-free and Direct-Cool refrigerators.
"Refrigerators are the growth engines for our home appliance business
this year", states Mr. R. Zutshi, Dy. Managing Director, Samsung India
Electronics Pvt. Ltd. Accordingly, Samsung was the first Company to
introduce its 4 Star rated frost-free refrigerators in the Indian
market in January 2007, ahead of Bureau of Energy Efficiency (BEE)
guidelines. Samsung, which is the market leader in the over 350 litre
frost-free refrigerator segment is seeking to consolidate its position
in this segment by launching three new, advanced feature rich models in
375 l (RT41MA), 400 l (RT45MA) and 704 l (RM-25DGSH) in the Indian
market.
Samsung RM-25DGSH, the World's First Four Door Refrigerator with Quatro
Cooling System, not only has four separate compartments, but each
compartment is controlled and cooled separately with its own evaporator
and fan, preventing mixing of odors as well as maintaining high
humidity inside. It keeps food in optimal moisture and temperature
conditions while making the refrigerator more versatile. The Quatro
offers 4 customized settings per drawer to provide ideal storage
conditions for different kinds of food, which makes food stay fresher
for longer. The Quatro's Arctic Select Zone and Fresh Select Zone allow
the user to select the temperature and functions as per his/her needs.
Some of the other features of this refrigerator include Digital Display
& Control, Water and Ice Dispenser, Automatic Icemaker and Spill
proof tempered glass shelves. The Quatro is priced at approximately
Rs.150, 000/-
The RT41 and RT45 frost-free refrigerators are differentiated on
account of their Coolever Zone and Cool Booster technology. While the
Coolever Zone with its perfectly fitting Twin Vegetable baskets ensures
the freshness of vegetables by maintaining a constant temperature and
humidity level, the Cool Curtain technology causes a blanket of cold
air to descend from the top to cool the food evenly, in both the front
and back of the compartment. Furthermore, Cool Boosters on the sides
ensure that the food stays optimally chilled, ensuring 3 dimensional
cooling action throughout.
The Samsung Frost-free refrigerator models, RT25 (250 l), RT28 (280 l),
RT31 (315 l) and RT34 (345 l) enjoy a 4 Star rating from the BEE, which
makes them one of the most energy efficient refrigerator range in the
country today. These refrigerators are equipped with an energy
efficient compressor that can operate between 135 V~ 290 V, thus
eliminating the need for a stabilizer. The unique i-Spin Cool feature
in the refrigerator compartment allows the user to manipulate the
direction of i-Spin Cool, so as to ensure faster cooling in the area
they want. The Cool Pack feature ensures cooling in the Freezer even in
case of prolonged power cuts while the toughened glass shelves can
withstand more than 150 kg load without damage. The RT-25 is priced at
Rs.15500/-, the RT-28 is priced at Rs.17100/-, the RT-31 at Rs.20,
600/- and the RT-34 at Rs.22, 900/-. With the introduction of the new
frost-free refrigerators, Samsung has a range of 42 frost-free models
in the priced range between Rs.13, 000/- to Rs.150, 000/-."We are
expecting the frost-free refrigerators to contribute 45% by volume to
our total refrigerator sales this year", states Mr. Pradeep Tognatta,
Director-Sales, Samsung India.
Samsung today also extended its Direct Cool Range by introducing two
new Direct Cool Refrigerator model in 180 litres and 195 litres. These
new refrigerator models come with a Base Stand for convenience and
better aesthetics, Special compressor that can withstand voltage
fluctuation between 135 V to 290 V for stabilizer free operations,
toughened glass shelves and a new stylish handle. These models are
available in two new colour options – Blue Silver and New 2 Tone as
well. With the launch of these new models, Samsung has a range of 15
Direct Cool models in the price range between Rs.8700/- to Rs.10,
900/-."In addition to strengthening our refrigerator product offering,
we are also looking at expanding our refrigerator channel by 25% this
yea and expect to notch up an 18% market share in refrigerators",
states Mr. Tognatta.
Samsung also extended its Direct Cool Range by introducing two
new Direct Cool Refrigerator model in 180 litres and 195 litres. These
new refrigerator models come with a Base Stand for convenience and
better aesthetics, Special compressor that can withstand voltage
fluctuation between 135 V to 290 V for stabilizer free operations,
toughened glass shelves and a new stylish handle. These models are
available in two new colour options – Blue Silver and New 2 Tone as
well. With the launch of these new models, Samsung has a range of 15
Direct Cool models in the price range between Rs.8700/- to Rs.10,
900/-."In addition to strengthening our refrigerator product offering,
we are also looking at expanding our refrigerator channel by 25% this
yea and expect to notch up an 18% market share in refrigerators",
states Mr. Tognatta.
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