Bharti Airtel reinforced its commitment to drive affordability in the Indian telecom market by brining down the entry cost for its Prosumer (Individual) users of BlackBerry.

With effect from March 1 2007, Airtel has reduced the fixed monthly rental for BlackBerry from Rs.1099/- per month to Rs.249 per month. In this new plan apart from the fixed monthly rental, Airtel BlackBerry users will be charged Rs.0.15/- per Kb of usage.

Since BlackBerry utilizes a high level of data compression the average monthly bill is expected to significantly reduce by 40% to 45%. Airtel BlackBerry users who have a greater data requirement have the option of continuing with the old plan wherein they will be charged a fixed monthly rental of Rs 1099/- per month for unlimited usage. Airtel has also brought down the price of the popular BlackBerry 7100g handset to Rs.10,999/-

Mr. Sunil Tandon, Senior Vice President, Corporate & SME segment, Bharti Airtel said “Since the time we introduced Email-on-the-Go to the Indian market it has been our constant endeavor to bring greater value to the Airtel BlackBerry user. In the last few years, Airtel has played the role of an evangelist in building the need for BlackBerry amongst the corporate and prosumer segments in India. Given our passion for innovation and speed, Airtel has now identified the need to offer a more affordable choice to the Prosumers who were earlier unable to experience the combined power of Airtel and BlackBerry.”