| Samsung India is the hub for Samsung’s South West Asia Regional
operations. The South West Asia Regional Headquarters looks after the
Samsung business in Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan
besides India. Samsung India which commenced its operations in India in
December 1995, today enjoys a sales turnover of over US$ 1Bn in just a
decade of operations in the country.
Headquartered in New
Delhi, Samsung India has a network of 19 Branch Offices located all
over the country. The Samsung manufacturing complex housing
manufacturing facilities for Colour Televisions, Colour Monitors,
Refrigerators and Washing Machines is located at Noida, near Delhi.
Samsung ‘Made in India’ products like Colour Televisions, Colour
Monitors and Refrigerators are being exported to Middle East, CIS and
SAARC countries from its Noida manufacturing complex.
Samsung India currently employs over 1600 employees, with around 18% of its employees working in Research & Development. Samsung’s state of the art highly automated manufacturing facilities
are located at the Company’s sprawling Noida Complex. Enjoying the
Number 1 position amongst all Samsung subsidiaries in terms of
productivity and having been ranked as the subsidiary with the ‘Best
Quality System’, Samsung India prides itself for its Manufacturing
Value Innovation. Samsung India is working with and
contributing to the development of the domestic component industry in
the country. The Company is working with its partners to improve their
product quality and processes. Thus, Samsung vendors are sent to
different Samsung subsidiaries to meet the Samsung overseas vendors in
order to benchmark their own processes. Samsung is also training its
vendors on eco-partnership so that the components manufactured by them
are ‘eco friendly’ as per ROHS norms.
Samsung products manufactured in India currently enjoy an average localization level of over 50%.
From being a virtually unknown entity in the Year 1995, brand
Samsung today enjoys an awareness of over 95% and a positive opinion of
around 80% in the country today (source: BAS 2004). Sports Marketing
and Entertainment Marketing have been the key elements of the Company’s
Brand Marketing Strategy. Samsung has very successfully leveraged its
association with Cricket and Cinema in the form of ‘Team Samsung’ and
‘Samsung IIFA Award’. Samsung India sponsored the high profile ‘Samsung
Cup’ Indo-Pak Cricket Series in the Year 2004. ‘Team Samsung’ or
Samsung’s team of celebrity cricketers endorsing Samsung products has
been successfully used to create more awareness for Samsung products.
To further reinforce its lifestyle positioning, Samsung has been
associated with the Lakme India Fashion Week (LIFW) for its Mobile
Phones. The Company used the LIFW-2005 as a platform to launch its
D-500, World’s Best Mobile Phone in the Indian market.
To display Samsung products in a more lifestyle ambience and to
communicate the product benefits in a more interactive manner, Samsung
India has set up a widespread network of Samsung Digital Worlds,
Digital Homes and Digital Plazas all over the country.
The Samsung Brand shop network complements the over 8500 retail points
for Samsung products located across the length and breadth of the
country. Samsung plans to continue enhancing its penetration levels in
the country to reach out to more and more Indian consumers.
Samsung’s IT solution portfolio includes Mobile Computing Solutions,
Printing Solutions, Visual Display Solutions as well as Storage &
Multimedia solutions. Samsung’s IT business is channeled through a
network of distributors and resellers and Samsung, in India has emerged
as the undisputed market leader in many product categories. Samsung
also looks after the IT hardware requirements of many of India’s blue
chip businesses.
Mirroring it’s global leadership in TFT-LCD technology, Samsung is the
No 1 brand in India as well. With a wide range of display solutions
from small screen sizes to large format Plasma & LCD screens,
Samsung has a solution that fits every unique display requirement.
Samsung has also introduced a range of CDT monitors with it’s patented
‘MagicBright™ technology giving consumers the ideal monitor for a
variety of new age applications like multimedia and gaming.
Highly awarded for aesthetics and design, the Samsung NotePC set a new
performance standard while offering a unique set of features that
enhance security, improves user experience and multimedia capability.
Samsung offers a wide range of multifunction and laser printing
solutions. With Samsung Multifunction Printers one can Scan, Copy,
Print & Fax from a single machine and today they are the fastest
growing segment in the printer market. The Samsung range also features
the worlds smallest multifunction printer while offering consumers
personal printing as well as heavy duty network printing solutions.
Samsung Electronics has been at the forefront of the global hard disk
technology innovations for many years now. It’s R&D labs in USA
& Korea have made possible some of the most defining technologies,
greatly improving reliability, speed & performance. In India,
Samsung was one the first brands to provide extended warranty options
and introduce high capacity, high speed HDD’s to cater to the growing
needs of the industry.
The Samsung Optical Media Solutions, includes DVD writers, DVD ROM’s as
well as CD-RW’s and Combo Drives. The Samsung range features the
‘OctoEdge’ technology, which is a combination of eight unique features
that gives Samsung Drives the power to read optical discs in any
format, in just about any condition – faster, quieter and much more
reliably.
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