| |
 |
Sony Ericsson Mobile Communications
|
|
|
Sony Ericsson Mobile Communications is a global provider of mobile
multimedia devices, including feature-rich phones and accessories, PC
cards and M2M solutions. Sony Ericsson Mobile Communications is a
global provider of mobile multimedia devices, including feature-rich
phones and accessories, PC cards and M2M solutions. The products
combine powerful technology with innovative applications for mobile
imaging, communications and entertainment. The net result is that Sony
Ericsson is an enticing brand that creates compelling business
opportunities for mobile operators and desirable, fun products for end
users.
Sony
Ericsson Mobile Communications was established in 2001 by
telecommunications leader Ericsson and consumer electronics powerhouse
Sony Corporation. The company is owned equally by Ericsson and Sony and
announced its first joint products in March 2002.
Sony Ericsson products have universal appeal and are tangibly different
in the key areas of imaging, design and applications. The company has
consistently launched products that make best use of the major mobile
communSony Ericsson products have universal appeal and are tangibly
different in the key areas of imaging, design and applications. The
company has consistently launched products that make best use of the
major mobile communications technologies, such as the 2G and 3G
platforms, while enhancing its offerings to entry level markets.
In
early 2005, Sony Ericsson announced a large number of new phones,
networking products and accessories that move the portfolio
significantly forward and are anticipated to stimulate a new phase of
growth for the company. Included were the stunning yet affordable K600
3G UMTS handset that brings the possibilities of the 3G network to a
wider public; the K750, the company’s first 2 Megapixel, auto focus
camera phone; and the W800 Walkman® branded music phone that combines a
mobile phone, a quality digital music player with up to 70 hours’
battery life, and a 2 Megapixel camera.
Sony Ericsson strives to be a cutting edge provider of applications, forging partnerships with application developers and content providers. A global strategic agreement with Sony Music Entertainment is one way in which the company is bringing the best and latest in entertainment and content to its users. The company has also activated a major global sports sponsorship deal with the Women’s Tennis Association Tour, which was renamed the Sony Ericsson WTA Tour. The six-year partnership is an unprecedented opportunity for Sony Ericsson to offer tennis fans new ways to experience the game through mobile technology, connectivity and content. In the mobile gaming market Sony Ericsson took the lead in 2004, being first to market with Java 3D-enabled handsets and is forging ahead in 2005 to bring 3D gaming to a wider audience.
|
|
